Now if you're a web developer or the like, you will probably know what dofollow and nofollow links are. But for the layman I will explain what dofollow/nofollow is and how to change a blogspot blog, into dofollow.
Well then, dofollow technically doesn't exist. What it is, is when a link is posted it can contain an attribute that reads 'rel=nofollow'. This means that search engines will not factor this link in when they rank your pages, thus you get virtually no benefit from commenting on a nofollow blog because not many people will click on your comment URL. Sure, a nofollow link from a high traffic page, in a good position, will earn you traffic, but that link will not count for anything as the search engines see it. A dofollow link is basically one without this 'rel=nofollow' attribute. It is seen by search engines and they count this link when working out how to rank your site in their indexes (I'll talk about the importance of better/worse links and what they are, in that series I keep saying I'll; trust me I'll do it next post!). So commenting on a dofollow blog is useful.
There are drawbacks of a dofollow link though. If a lot of links are dofollow on a page, they get the link juice split between them. I'll talk about this in my next post.
How then, I here you asking, do I make my blogspot blog's comments dofollow, so that people can benefit from it?
- Go to Blogger layout and click "Edit HTML".
- Check the box reading "Expand Widget Templates".
- Search for "NoFollow" using a word processor or other program. You will find at least two of them in your template's code.
- Remove "rel='nofollow'" from the tag that begins with "a expr:href="data:comment.authorUrl"
- The second nofollow is for trackback URLs. This displays links to blogs that link to your post. You may choose to keep this attribute or not. It's up to you.
- And that's it! Your blogspot blog has now been made dofollow. You can submit it to dofollow search engines to garner even more traffic!
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