6 Ways to Turn Browsers Into Buyers Online

Do you own a website or blog? Take a few minutes to read this article. Selling online is not as easy as it used to be. The competition is so great today and the consumer has a lot of options to choose from, therefore an online retailer must have his or her website retooled to make sure that every customer to their website is a paying customer and not just a browsing customer. Below are some improvements you can make on your website to turn your browsing customers into buying customers: and encourage them not to abandon their cart:
-Change your website design
-Offer free shipping
-Analysis
-Easy forms
-Keep in touch
-Follow up
Changing your site design
If you sell products online, one of the reasons why customers do not complete a purchase and basically abandon the cart is finding out when they are ready to check out the cost of their purchases so far. A good way to reduce this is to calculate as the customer adds things to the shopping cart, and always show the customer the total of what they have added so far on every page they go to. This way the buyer is comfortable with the price and is most likely to have added enough stuff in their basket not to go beyond the mental limit they have set for themselves.
Offer free shipping
This is a follow-up to changing your site design. I am sure you are delighted when you make purchase and when you are checking out, there is no shipping fee? If you can price your products right and offer free shipping or very minimal amount for shipping, which would prevent your customers from abandoning their shopping cart.
Analysis
You have to know everything about customers to your website. You must know what keyword that brings in the most people, which page they come in from, your site bounce rate and the conversion rate. All this you can do using an analytic tool like Google Analytics. Put the code from Google Analytics on every page on your website and this way you can find out which of your efforts are the ones you should concentrate on and which ones to get rid of. For example knowing the keyword that brings you the most customers means you should target that keyword more.
Easy forms
When you put forms on your website, do not ask for too much information. If you can help it, only ask for the person's name and email address. Most customers will easily give you just that and might give you more when they get to know you better and associate your website as safe and useful.
Keep in touch
Once you have collected email addresses through the form on your site, you have to keep in touch with the potential customer. Regularly email them useful information or great deals about the products you carry to keep the communication channels open. Do not harass them with information overload or they will simply tag your address as spam. Remember to put an unsubscribe link option in a visible place in the emails you send. What this does is that it provides some comfort to the potential customer to tolerate your emails because they can always get rid of you when they have had enough, but they won't because the option is there. Hopefully, you would have been able to convince them before they take that option.
Follow up
When customers have gone far in the purchasing process, filled out all the forms and then abandon the basket at the end not completing the purchase, follow up with them. Send them an email saying that you hope they found everything they needed and that if you provided them some kind of discount or deal will they be willing to complete their purchase. Most of the time, customers will take you up on this offer and you will complete that sale and also gain a loyal satisfied customer.